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Personal Branding for Business Women : What’s in Your Wallet?

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Lady Gaga : The Ultimate "Personal Brand" A few weeks ago when I applauded Lady Gaga for creating such a unique and marketable brand, I suggested we all need to pay more attention to our personal brands. But where do you start? If you’ll follow these branding tips (that create an acronym for WALLET) you’ll be more likely to widen your wallet as you increase your marketability in the workplace.

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